Welcome to simi eye candy
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Our Story
Simi Eye Candy is where creepy meets cute, and darkness dances with whimsy.
Born from the twistedly imaginative mind of artist Sidney Ruth, our brand fuses her vibrant, eerie art and handmade jewelry with the sugar-coated mischief of our sister company, Simi Sugar Company—makers of spooky sweets with a playful bite.
What started as two separate passions—otherworldly art and eye popping candy—has now merged into one delightfully offbeat universe where every piece tells a story, and every treat feels like a trick (or vice versa)—all crafted to make you feel a little weird in the best possible way.
Whether you're here for Sidney's hauntingly beautiful creations or the sugary strangeness of our creepy confections, Simi Eye Candy offers something unexpected for every curious soul.
Welcome to the weird, the sweet, and the wonderfully twisted.
Welcome to Simi Eye Candy.
Art, oddities, & Jewelry
Space Coast based artist Sidney Ruth introduces a collection of handmade art, jewelry, and oddities—creepy, colorful, and one-of-a kind. Working with primarily clay, resin each piece blends dark whimsy with vibrant weirdness, made to haunt, charm, and delight.
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Lollipops, Treats, & Live Cullinary Art
Edible Eye Candy by Simi Sugar Company serves up odd, creepy-cute confections and vibrant treats that look as wild as they taste. From handcrafted lollipops to live culinary performance art, we turn sugar into spectacle—sweet, strange, and impossible to look away from.